Some really smart folks from Boston created this nifty way for businesses to analyze their products. It’s really helpful for leaders to be able to figure out where to best use their resources so that the business can thrive. Basically what they do, is plot their products on a graph of potential growth and fruitfulness.
That might sound really “businessy”, but we’ve taken the time to create this document that translates all the business stuff into the language of Mission Adventures. There’s even an awesome illustration/example from Apple that I know will make it crystal clear. Click below to download the PDF and come prepared to discuss this at our I-MALT meetings in Rio!
The BCG Matrix
(180 KB PDF)